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Advancing Management Practice through Research-based Knowledge

Good instincts and intellect alone can't solve today's challenges. At Ross, we believe scientific, data-driven analysis must be the basis for decision making and leadership in the 21st century.

The Financial Times ranks Michigan Ross fifth globally1 for research, and we rank third2 in the world for quantity of research output. Additionally, the University of Michigan's overall research expenditures, which reached a record $1.3 billion in 2012, are the largest in the U.S. among all public universities, and second largest among all U.S. universities.

At Ross, this research doesn't just reside within the ivory tower. It comes to life in every class and every partnership with industry. Ross faculty work with students and practitioners to develop the skills to apply data-driven analysis in the business world and leverage the best of cutting-edge knowledge.

Ross students emerge as leaders with the skills to apply formal models, data, and rigorous, critical thinking to make decisions in the face of uncertainty.

Aradhna Krishna, PhD // Dwight F. Benton Professor of Marketing

As a pioneer of the field of sensory marketing, Dr. Krishna is applying scientific analysis and research to demonstrate that a product's look, feel, taste, sound, and smell can have a big impact on product sales. Her work shows that subconscious sensory triggers contribute to how people perceive and respond to a product, and ultimately how people make purchasing and consumption decisions. Taking her research from the lab to the business world to impact real decision making, she works with companies to shape or reshape their products, services, and communications to grow their bottom lines.

1. http://rankings.ft.com/exportranking/global-mba-rankings-2012/pdf
2. University of Texas at Dallas Jindal School of Management ranking